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Re: Friday and an update on the programs.
by Anonymous on Tuesday, July 14 @ 23:42:55 MST

Saks reshuffles logo for a new look Don't miss:Selfies leading to lice?Amazing new 'godzilla' trailerkids' obesity rates drop'late night' reviewnevius:Az's anti gay billfrom the signature blue tiffany gift boxes to the golden arches, a brand identity helps businesses differentiate themselves in the crowded retail landscape.Last month unveiled its new logo, nicknamed dna, which appears on its shopping bags and will eventually work its way into nearly every aspect of the store.We spoke with, saks' senior vice president of creative and marketing, who said he believes"Great packaging makes shopping more fun. " The challenge:Modernize saks' logo for the 21st century while maximizing its heritage and brand equity.Schaeffer and his team began http://test.wholenessthroughchrist.org.za/under-ralph-lauren-donna-pantaloni-their-skirts/ [test.wholenessthroughchrist.org.za] working with the design firm pentagram in 2004. The history:The saks logo has been redesigned regularly(At least twice in 1955)But had always used a cursive font until 1997, when it was redesigned as a rectangular logo in a sans serif font(Optima).The 1973 cursive logo(Itself based on a 1955 logo)By renowned designer is the one that has stuck through the years, to the point that"Many people still think it is the saks logo. "Schaefer said he shares vignelli's http://hogwild.com/?p=1237 [hogwild.com] belief that"Good design is based on good geography.One of the things we should do is 'own' a shape. " The idea: "Give it a little bit of liposuction and put it into a square, crop some of the more feminine flourishes, and carve it up into 64 squares,"Schaefer said.The quadrant idea came from pentagram partner and vignelli protege: "We took the cursive logo, redrew it with the help of font designer, and placed it in a black square,"Bierut writes on pentagram's blog. "Then, we subdivided that square into a grid of 64 smaller squares.The 64 tiles can then be shuffled and rotated to http://www.netadwise.com/?p=4133 [www.netadwise.com] form an almost infinite number of variations.Most of the individual logo tiles are quite lovely in their own right, and within the system can be used in various combinations to form still more abstract compositions.Each of these suggests within its details the graphic character of the new logo. " The result:The http://graphicdesign.com.vn/north-ralph-lauren-uk-as-a-new/ [graphicdesign.com.vn] dna logo is"Truly the essence of 'what is saks fifth avenue' its bits and pieces that make up the whole,"Schaefer said.From white on white tissue paper to hatboxes,"We can downsize so it almost becomes a harris tweed, or make it very bold, into a painting. " The reaction: "For older customers, it's a font and forum that they recognize and associate with the old saks.The new, younger customer sees something that is very sophisticated, very modern art,"Schaefer said. The future: "This gives us certainly a color palette and an iconic symbol to play with.The possibilities are limitless in terms of developing products.There are so many different ways to approach it. "Expect to see it appear on awnings, http://hindimatrimonials.in/?p=1118 [hindimatrimonials.in] logos and upholstery.Designers such as and christian louboutin are interested in doing exclusive items that incorporate it, schaefer said.

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